CREATIVE POTENTIAL OF EVERYDAY LIFE: PHILOSOPHICAL ANALYSIS 

Rozenberg Natal'ya Vladimirovna, Doctor of philosophy, associate professor, head of sub-department of communication management, Penza State University (Penza, 40 Krasnaya str.), elya@sura.ru

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The article analyzes the creative potential of modern everyday life. Daily life is seen as a field of implementation of creative human needs.

everyday life, everyday life culture, creative needs, creativity.

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